CHANGAN Automobile, one of the top four largest car manufacturers in China, has announced its plans to enter the European market. With a focus on electric mobility and a clear commitment to innovative technology, clever design and customer satisfaction, CHANGAN plans to win over discerning European customers. Starting with a fully electric vehicle, the car maker plans to subsequently introduce various power forms such as HEV (Hybrid Electric Vehicle) and PHEV (Plug-in Hybrid Electric Vehicle) as well.
CHANGAN plans to introduce its first model in Europe, the all-electric SUV CHANGAN DEEPAL S07, by the fourth quarter of 2024. The car maker aims to enter the markets of Norway, Denmark, Germany, and the Netherlands in 2024, having already registered its subsidiaries in Germany and the Netherlands as of September. In early 2025, the company plans to further expand its presence in Switzerland, Sweden, and Finland. Additionally, CHANGAN intends to enter the UK market in July 2025, continuing its strategy of operating through subsidiaries. Market entries in Spain and Italy to follow in 2026. This phased expansion aligns with CHANGAN’s goal of establishing a presence in all major European markets by 2028.
The CHANGAN DEEPAL S07 is designed in the company’s Italian design centre, for the needs of the European market, combining practical design with advanced, user-friendly technology to meet consumer demands. In the coming years, the available portfolio will be expanded to additional models from other brands of CHANGAN.
Local expertise and global partnerships for sustainable growth
CHANGAN is leveraging local expertise and global partnerships to support its European expansion. Starting with its initial Design center in Turin, established in 2003, the company has grown its operations with additional locations in the UK and Germany in 2010 and 2021. Today, CHANGAN employs several hundred people across these sites, leveraging advanced automotive technology and insights into European consumer needs for product development. The car manufacturer is now expanding these teams to include sales, import, and logistics operations.
CHANGAN is recruiting and working with local Dealer Partners to establish a Sales & After-sales network to introduce their products and to offer repair and maintenance support to customers. CHANGAN is open to contact from further partners who are interested to work with the brand.
CHANGAN collaborates with global suppliers and research institutes across areas such as powertrain systems, battery technology, software, and safety. These partnerships contribute to the development of CHANGAN’s vehicle lineup and create the best possible driving experience, bringing more joy to everyday mobility.
Contributing to shaping European mobility
CHANGAN has over 40 years of experience in automotive manufacturing, with more than 20 million vehicles produced to date. In 2023, the company achieved global sales of over 2.55 million units. Active in more than 63 countries, CHANGAN continues its global expansion, offering mobility solutions designed to enhance people’s lives through high-quality, innovative, and sustainable mobility solutions.
“Europe represents a key milestone in CHANGAN ‘s global expansion strategy“ said Leevon Tian Deputy General Manager of Changan Automobile Europe Holding B.V , “Our entry into this market is driven by our commitment to providing innovative, intelligent, and sustainable mobility solutions tailored to the evolving needs of European consumers. With our extensive experience in electric mobility and a strong focus on quality and customer satisfaction, we are well-positioned to contribute meaningfully to the future of mobility in Europe. We look forward to working with local partners to meet customer needs and expectations.”
As CHANGAN starts to expand across Europe, its commitment to delivering high-quality vehicles and services will remain central to its long-term growth and success in the region and globally.
About CHANGAN:
CHANGAN is one of the four largest automotive groups in China with 40 years of automotive manufacturing experience. The company is headquartered in Chongqing and has 12 manufacturing sites and 22 plants worldwide. CHANGAN has been producing passenger cars, pickup trucks and light commercial vehicles since 1984 and employs around 72,000 people worldwide. As a leading Chinese automobile manufacturer, CHANGAN has its own brands such as CHANGAN brand, DEEPAL, AVATR as well as joint venture brands such as CHANGAN Ford, CHANGAN Mazda and JMC. CHANGAN currently operates globally and exports products to over 60 countries and regions worldwide. By April 2024, the cumulative sales figures of CHANGAN's Chinese brands reached over 26.33 million units.