Design

Crafting Tomorrow's Classics

Changan's Global Design Team Redefining Innovation Across Borders

Our international design team, with over 915 experts from 31 countries, combines diverse perspectives and creative thinking to shape world-class automotive designs. By seamlessly integrating aesthetics and advanced functionality, the team crafts cars that not only appeal to a global audience but also reflect Changan’s forward-thinking vision.

Design centers around the world

To support its global design ambitions, Changan has established design centers in:

Chongqing, China
Turin, Italy
Yokohama, Japan
Munich, Germany

These centers collaborate to create a 24/7 global design system, fostering innovation and cultural integration.

Klaus Zyciora leading a vision

Klaus Zyciora, a renowned figure in the global automotive design world, joined Changan in October 2023 as Vice President of Changan Automobile, in charge of Changan's global design. With over 30 years of experience shaping iconic models, Zyciora brings a fresh perspective to Changan, blending its cultural heritage with innovative design principles.

Under his leadership, Changan’s design team is redefining intelligent and artistic car design, positioning the brand as a true global competitor in the evolving world of electric mobility.

“At Changan, design is the emotional foundation of the bond between user and car. Our global teams in Turin, Chongqing, and Yokohama harness diverse talent to shape iconic designs, redefining the future of electric mobility and making a real difference.” — Klaus

Where Innovation Meets Artistry

Changan's Bold Vision Redefining Automotive Design for a Global Audience

Changan’s design philosophy blends cutting-edge technology with cultural elegance, creating cars that resonate with drivers worldwide. With industry visionary Klaus Zyciora at the helm, Changan’s design team pushes boundaries, crafting cars that are as intelligent as they are captivating.

Vitality Motion

In 2017, Changan redefined automotive design with its "Vibrant Vitality" philosophy, blending Eastern culture and advanced technology to create intelligent, soulful cars. This vision inspired iconic models like the Extreme Flow and Yuyue concept cars, earning global acclaim.

New Technology Intelligent Aesthetics

Launched in 2020, Changan's second-generation design concept, "New Technology Intelligent Aesthetics," merges technology and aesthetics. The UNI series, featuring the standout "borderless grille," exemplifies this evolution, garnering the International CMF Design Award.

New Ecology, New Design

Taking the beam of light that breaks through gravity as its inspiration prototype, Changan's Concept Car VIIA embodies futuristic design and sustainability, combining advanced technology with bold aesthetics. It showcases the brand's vision for innovation, placing Changan at the forefront of mobility.

Commitment to Design Excellence

Changan's dedication to innovation and design has been recognized on the global stage, with awards celebrating its unique blend of aesthetics and technology.

2024.

iF Design Award for CHANGAN E07

The CHANGAN E07 received the 2024 iF Design Award for its innovative design concept. This model showcases Changan’s focus on delivering an immersive and futuristic driving experience, pushing the boundaries of design and user engagement.

2023.

Red Dot Product Design Award for CHANGAN L07

The L07, a model that exemplifies Changan’s design prowess, was honored with the prestigious Red Dot Product Design Award in 2023. This recognition celebrates Changan's excellence in crafting visually striking and functional automotive designs.